I’m the girlfriend you text when you’re scratching your head reading labels in the grocery store, the confidante you blurt your “I can’t tell anyone else!” bathroom shenanigans to and the handy science nerd who comes through with the best cost-cutting, time-saving health tips you don’t know how you ever lived without.
I focus on creating designs and concepts that sharply tap into people’s motivational core. I help businesses and individuals use these design and behavioral principles to unleash great innovations, inspiration and creativity, so they can experience the joy of implementing a project that really does change the world.
I am also the founder of Urban Canopy in San Francisco — a startup that is creating high definition thermal maps of urban heat islands to empower people to create more urban greening and cooling projects.
5. What is one of the most important things we can do to help change the world? I think one of the most important things we need to do to change the world, is exercise our imagination. Doom-thinking about the planet isn’t helpful and it’s boring – really boring. Seriously. The planet needs your ideas, your enthusiasm, your dreams, your vision, and your creativity. What new ideas are you going to put into the world this year that will make the world better for everyone? What gifts can you harvest from your imagination?
6. If you could share just one piece of wisdom with the world, what would it be?
Invest in your creative genius zone daily.
7. What book(s) are you currently reading? A New Earth by Elkhart Tolle but I prefer papers to books
8. What is one random fact that most people don’t know about you? I am a mom to the most incredible little girl, Anastasia.
Madeleine is a Franco-American podcaster and blogger on a mission to inspire and empower women to live healthier, more eco-friendly, and conscious lifestyles. On her blog/podcast, The Wise Consumer, she covers topics ranging from nutrition and recipes to ethical fashion and eco living tips. When not working Madeleine is either spending time with family, developing new recipes, or trail running.