It all started at the dinner table.
When the dinner bell rang at our house, it rang for hours.
The nightly clock would run while my very big Franco-American family huddled around the altar that was our dinner table. The wine, cheese, baguette, salad, conversation, everything melted in our mouths. It was like the movies, and those times not only fed me for years but set up my most prevailing ideas about slowness and closeness that I have to this day.
Being a Navy kid, that dinner table moved around a lot: Rhode Island, California, Virginia, Belgium, Korea and, of course, France. And though we moved 13 times before we flipped the calendar over to my 18th birthday, it was tremendous. Our travels heightened my innate curiosity and fanned the flames of my own storytelling obsession. I loved it, and I wanted to live it - to tell stories with impact and meaning, not just for me, but for and with others.
It drove me to study anthropology and communications before diving into a 10-year stint as a content and video producer working for the United States Navy. I interviewed leading scientists and engineers as well as high-ranking leaders, sailors and marines everywhere from the Naval Research Laboratory in D.C. to aircraft carriers bobbing on the open ocean. Using their stories, my team and I produced videos promoting their alternative energy-efficient initiatives and innovative projects around climate change to help secure America’s energy future. It was interesting and investigative, but over time, I found myself gradually wandering away from my roots - the ones that had taught me how to slow down, stay present and enjoy life. I felt the slow and steady drum of burnout, but it beat louder than ever in my doctor’s office one day.
Not a whole lot will set you straight like hearing those words, so I quit my job, filled my car and set sail for the sunnier, slower state of California where my now husband was waiting and a full-time nanny job was on the horizon.
Unprepared, floored and scared, I put my well-worn Navy researcher hat back on in a whole new way. This time, the story wasn’t out there in the environment or in my career, it was personal - it was in me. I took a fine-tooth comb through my entire life and threw what I was eating, what I was putting on my skin, what I was cleaning with - everything - under a microscope, and I found what everyone who digs a little deeper finds: a total rabbit hole. Everything from potentially cancerous chemicals to unpronounceable ingredients confirmed my cutting corners lifestyle was making me sick. I replaced my entire life with better, with healthier, with whole, with real ingredients, answers and brands.
Then came some good news! Turns out, I didn’t have the autoimmune condition I was diagnosed with after all, but by the time I knew that, I’d already landed in my own bullseye. The curious, researcher part of my brain that had learned so much about our environment perfectly partnered with the I-want-answers, science-driven part of my brain craving to learn so much about my environment. I’d finally connected the dots of my life and found a direction I’d always wanted to go. When I wondered if I could also connect those dots for others, it clicked.
The Wise Consumer was born.
I started to intentionally make a space where eco-conscious living could easily align with a healthy lifestyle - where we could all do both without it being twice the work. Two birds with one stone, kinda. Let’s make a super lowkey recipe but make sure we can compost or use everything from root to stem, basically. After experiencing a miscarriage, not only did I throw myself even further into building this space but my post-trauma reading opened up a whole new world for me. I was gulping down research and wondering with every new line how I’d missed this, how I wasn’t taught this, how I didn’t know this about our bodies, our cycles, our genes, our hormones, our everything. I wish I’d known all of this so long ago and feel like I can’t share it fast enough.
Friend, I am so looking forward to sharing this journey with you!
“You might have an autoimmune condition that could lead to cancer,” he told me.
Madeleine Wisecup, The Wise Consumer
The office... my 10th time?
This is your brain on food
kimchi (I 'm obsessed)
Current Fave Eco and Conscious Brands
Meliora Cleaning Products
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
my guilty pleasure
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.