The Wise Consumer

Deanna Cook, LIYA Collective Founder

May 24, 2020

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LIYA Collective

Deanna Cook

Deanna Cook,
LIYA Collective, Founder

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Deanna Cook: LIYA Collective

Deanna Cook, founder of LIYA Collective: Minimalist accessories for the modern woman

Meet Deanna Cook, the founder of LIYA Collective, a slow fashion brand making minimalist accessories for the modern woman. Most recently, the creator of the beautiful, versatile, and ethically created silk scarf. In today’s episode Deanna and I chat about: The journey that led her to launch LIYA collective (she had planned on becoming a lawyer but her path led her down a different route.)

Q & A with Deanna

1. City of residence: Playas del Coco, Costa Rica

2. Place of birth: Oshawa, Canada

3. In under five sentences, define LIYA Collective: LIYA Collective is a sustainable accessory brand creating minimalist accessories for the modern woman. Using natural materials, sustainable processes, and radical transparency, LIYA is redefining what it means to be a slow fashion brand in the global market. Based in Canada, but working with partners from around the world, LIYA’s first collection is a line of Thai silk scarves made by a series of family-owned businesses in Thailand.

4. What social or environmental impact is your business making? LIYA supports small businesses around the world and strives to use natural or eco-friendly materials in all products and processes. LIYA also works to educate the end consumer and the general public about issues facing the fashion industry at large, and how we can all become better global citizens.

5. What inspired you to launch LIYA Collective? The inspiration for LIYA Collective came to me after spending years working with nonprofits around the world and exploring the ways social enterprises and sustainable businesses can have a huge impact on community economic development. I wanted to support small businesses in some of the countries in which I’ve lived, while also creating classic, timeless accessories made from natural materials and playing an active role in transforming the global fashion industry.

6. If you could share just one piece of wisdom with the world, what would it be? Never stop learning.

7. What book(s) are you currently reading? “Things Fall Apart” by Chinua Achebe and “I Will Teach You to Be Rich” by Ramit Sethi.

8. Quote you (try to) live by? “It takes courage to grow up and turn out to be who you really are.” —E.E. Cummings.

9. Using one word, how would you describe yourself? Resourceful.

10. What is one random fact that most people don’t know about you? I used to run a blog called Apathy into Action where I would write about my take on current events and encourage young people to become more involved in the issues they care about.

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