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The Wise Consumer

Lin Chen, Founder of Pink Moon

September 21, 2020

Author Recent Posts Madeleine Wisecup Latest posts by Madeleine Wisecup (see all) Effective DIY Zero-Waste Cleaning Recipes – October 20, 2020 14 Non-Toxic Cleaning Brands – October 19, 2020 Maven Women, Founder Rebecca Ballard – October 19, 2020

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Lin Chen Pink Moon

Lin Chen

Lin Chen,
Pink Moon, Founder

Smile, breathe, and go slowly.
Thich Nhat Hanh

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Lin Chen: Pink Moon, Founder

Lin Chen, Founder of Pink Moon, on her journey into natural skincare, the importance of fair representation of Asian women in the skincare industry, and her mission to encourage more Asian women to follow their passions

Meet Lin Chen, the founder of Pink Moon, an online market space that not only promotes wellness and self-care but that partners with and curates amazing natural skincare brands – skincare brands that value sustainability, philanthropy, and holistic wellness. In today’s episode Lin and I chat about: Her journey into the natural skincare space.

Q & A with Lin 

1. City of residence: NYC

2. Place of birth: Paramount, CA

3. In under five sentences, define your business:
Pink Moon invites all women to come as they are. Self-care is necessary for holistic wellbeing, and every woman should have access to self-care products. For our team, self-care is anchored in our skincare routines; unfortunately, the self-care industry can be far from kind. It often ignores, excludes, and shames women.

We at Pink Moon are actively working against the prohibitive nature that tends to be associated with self-care. A huge part of that is embracing and celebrating women from all walks of life. As a woman, you deserve support and we want to facilitate moments that remind you of your magic and inherent worthiness.

4. What is the best part about the work you’re doing? Why?
Reframing the way the beauty industry and society at large speak to and treat women and also changing stereotypes on women, especially Asian women. I feel grateful that I have a career that can actually make a positive impact on women. There are so many sustainable beauty brands saying that they are advocating for women’s health yet they are far too expensive for the majority. I want to make healthy beauty accessible for all and change the view that sustainable living is for the elite. Additionally, I want to change the stereotypes of Asian women. As a child of immigrant parents, I was raised with the notion that if I’m not a lawyer, doctor, or CPA, I am not successful. Asian female entrepreneurs are vastly underrepresented because of this very view. I want to inspire Asian women to pursue their dreams outside of the corporate world and to not be afraid to go against their parents’ wishes.

5. What is one skincare practice all women should implement in their daily skincare routine?
Gua sha! It’s a 4,000 year old technique that originates from China. This technique is beneficial in so many ways. Giving yourself a gua sha facial is an easy way to take time to love your skin and to relax. It takes just 5 minutes of your day. You can do it daily both AM and PM or just once a day.

AM: reduce puffiness in cheeks & under eyes
PM: promotes relaxation and better sleep, slow down for the evening

Gua sha does so much more than smoothing your face: It also promotes blood flow, reduces inflammation, releases facial tension, and addresses stagnant energy in the body ~ it’s particularly great to glide a gua sha tool along the side of the neck down to shoulders for lymphatic drainage and great for shortening acute illnesses. It also helps your skincare to work more effectively.

6. If you could share just one piece of wisdom with the world, what would it be?
Find ways to bring meaningful joy into your life, and don’t let others prevent you from doing that.

7. What book(s) are you currently reading?
(I honestly have not read a book in many months! The book I was reading before this website project is Sapiens: A Brief History of Humankind. I hope to pick it up again soon.)

8. Quote you (try to) live by?
Smile, breathe, and go slowly. (Thich Nhat Hanh) I came across this quote many years ago – probably sometime in college. It stuck with me ever since, and is something I try to live by… it is hard doing so, being an entrepreneur, as someone with a type A personality, and living in NYC.

9. Using one word, how would you describe yourself? Resilient.

10. What is one random fact that most people don’t know about you?
I have aspirations to do stand-up comedy one day. In high school, I decided that I wanted to get on stage to tell funny jokes and anecdotes about my life. And till this day, I still think about this dream. A few years ago, I even signed up for an improv class. I nearly cancelled at last minute, but I’m so glad I went because it was so much fun!

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