3 Reasons Why ATHR Beauty is One of My Favorite Make-up Brands – The Wise Consumer

The Wise Consumer

3 Reasons Why ATHR Beauty is One of My Favorite Make-up Brands

August 4, 2020

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ATHR Beauty

3 Reasons Why ATHR Beauty is One of My Favorite Make-up Brands

Did you know, the average woman uses about 12 different skincare products a day!? I mean think about it, between face wash, lotion, shampoo, deodorant, toothpaste, makeup, etc. On average, according to the Environmental Working Group, about 150 different ingredients are being applied to our skin every day.

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Did you know, the average woman uses about 12 different skincare products a day!? According to the Environmental Working Group, about 150 different ingredients are being applied to our skin every day. And, unfortunately, most of us really have no idea what those ingredients are or how they’re being used. This matters because, oftentimes, these ingredients can actually be quite harmful to our health (carcinogens, endocrine disruptor, allergens, etc.)

Makeup brands are no exception! Which is why I am thrilled to share that today on the podcast you’ll be hearing from Tiila Abbitt, the founder of one of my favorite eco-conscious and socially responsible makeup brands, ATHR Beauty!

Why I love ATHR Beauty!

ATHR Beauty’s products are one-of-a-kind! The color palettes are playful, the mascara is voluminous, and the lip cremes are smooth and moisturizing! Not to mention that each product works as well, if not better, than your conventional makeup brands. And, the cherry on top? This makeup brand is 100% recyclable, free of child labor, vegan, cruelty-free, and “clean.”

In this episode Tiila and I explore  the journey that led her here, how she became Sephora’s Senior Director of Product Development working on their sustainability initiative, what inspired her to launch her own makeup brand, how she creates her products, the motivation behind creating packaging that is 100% recyclable, greenwashing in the beauty industry, the challenges around defining the term “clean beauty”, why not all synthetic ingredients are harmful, and so much more.

I absolutely loved chatting with Tiila and learning about the inspiration behind ATHR Beauty and know you will too! Ready to get a sneak peek at what it takes to create a successful, “clean,” and environmentally-friendly make-up brand?  Press play now!

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