February 24, 2018

Since you’re here, I thought I would take a few minutes to share a bit more about myself.

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I'm Madeleine!

I’m the girlfriend you text when you’re scratching your head reading labels in the grocery store, the confidante you blurt your “I can’t tell anyone else!” bathroom shenanigans to and the handy science nerd who comes through with the best cost-cutting, time-saving health tips you don’t know how you ever lived without.


About Me


Since you’re here, I thought I would take a few minutes to share a bit more about myself.

Ever since I can remember, I’ve had a passion for storytelling and a sense of curiosity that could give “that cat” a run for his money.

Raised in a bilingual/bicultural Franco-American household, my love for storytelling blossomed around the kitchen table (in my family, mealtime is taken very seriously; we all sit down and break bread and drink wine for hours). It was during these meals that I learned the power of storytelling. On one side of the Atlantic my French grandfather shared his stories as a Jewish teen during World War II being forced to go into hiding and change his last name.  On the other side of the Atlantic in a house surrounded by corn fields, my American grandfather shared stories about growing up during the Great Depression, his “real-world Huck Finn education,” as he dubbed it.

I was stuck between two cultures – accepted fully neither as French nor as American.  To make matters a bit more interesting, by the time I was 18, I had moved more than 13 times due to my father’s military career.  Constantly being thrown into new environments, different cultures, and meeting new people, I got used to being the ‘new kid.’ Every move was an adventure — new places to see, people to meet, and things to learn.  Since I realized at an early age just how powerful a tool storytelling could be, I figured, well, why the heck not use it for something I’m passionate about?

Most recently I worked as a Video Producer for the U.S. Navy which gave me the opportunity to research, write and produce more than 50 high-quality promotional videos for the Navy’s Energy Campaign – a campaign that highlighted alternative energy-efficient initiatives and innovative projects developed by the Navy to help secure our nation’s energy future.  It was during this time that I realized how I could combine my professional Department of Defense experience, love of storytelling, and passions for all things sustainable and cultural. I had the opportunity to interview and learn from some of the leading scientists and engineers in the Department of the Navy, as well as high-ranking leaders, sailors, and marines all the way from the Naval Research Laboratory in Washington D.C. to aircraft carriers out at sea.  Now, I just needed the guts to branch out on my own,  find my own voice, and to share my passions. Finally, I decided to launch The Wise Consumer and, here we are today. 

Welcome to The Wise Consumer!

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